Own the marketing operations function: martech stack, data flow, lead routing
Define and enforce data standards across the marketing org
Build and maintain the data hygiene program: deduplication, normalization, enrichment
Own lead lifecycle operations: scoring, routing, SLA between Marketing and Sales
Administer and integrate the martech stack (CRM, MAP/ESP, CDP, analytics)
Standardize tagging for campaigns, channels, and sources for reporting

🎯 Requirements

Deep hands-on marketing ops: martech stack and data flow
Proficiency with CRM (Salesforce/HubSpot) and MAP/CDP (Marketo/Segment)
SQL proficiency and strong spreadsheet skills
Experience designing lead scoring, routing, and Mkt-to-Sales handoff
Comfortable with integrations, APIs, ETL/iPaaS tools
Bachelor's degree required; 5+ yrs in marketing ops

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