Own the Marketing Tech Stack: CRM, marketing automation, ad platforms, analytics.
Set standards for governance: data hygiene, permissions, naming, integrations.
Run end-to-end campaign operations: setup, QA, launch, and post-launch reporting.
Own tracking, paid ads & tag management: GTM, conversions, and pixel implementation.
Keep data flowing: ensure clean data and audience flow across the stack.
Build with AI, don't just use it: deploy AI-powered tools to cut manual work.

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