Marketing Scientist - EMEA (London)

📋 Description

• Partner with Sales, advertisers, and agencies to shape learning agendas, interpret results, and
• Apply rigorous advertising measurement approaches across attribution, incrementality, marketing mix
• Develop scalable measurement programs and guidance that improve decisions and adoption of rigorous
• Shape advertiser-facing insights experiences that translate campaign and audience data into
• Conduct auction optimization analyses to identify delivery, pricing, and performance opportunities
• Communicate complex concepts clearly and uphold high standards for privacy, quality, transparency

🎯 Requirements

• Deep expertise (10+ years) in advertising measurement, including experimentation, incrementality
• Hands-on senior individual contributor who works directly with large datasets using SQL, Python or
• Trusted client advisor who can navigate sophisticated advertiser questions, measurement
• Experience designing or operating lift and incrementality programs, including experiment design
• Experience with third-party measurement providers, partner onboarding, APIs or data integrations
• Effective partnership with Product, Engineering, and Data Science to turn measurement methodology