Marketing Strategist

📋 Description

• Own Bitfocus's integrated marketing program: campaigns, ABM, paid media, events.
• Build and maintain the canonical content library for cross-functional use.
• Produce and manage assets (case studies, playbooks, guides) and vendor partners.
• Own ABM and competitive marketing with regional campaigns.
• Define external event strategy and ROI reporting.
• Manage paid media, HubSpot automation, and pipeline attribution.

🎯 Requirements

• 5+ years owning integrated campaigns, paid media, and pipeline metrics.
• HubSpot Marketing Hub hands-on: workflows, lists, pages, forms, scoring.
• Content strategy and production: long-form content for sales/BD.
• Vendor and project management: scope, brief, manage external consultants.
• Translate technical into buyer-friendly messaging for regulated sectors.
• Comfort with ambiguity and judgment under pressure.

🎁 Benefits

• Medical, dental, and vision coverage for you and dependents.
• 401(k) with company match.
• Flexible PTO and paid holidays.
• Remote-first work environment.
• Paid parental leave.
• Professional development support.
• A mission that matters — supporting communities to end homelessness.