Marketing Strategy Manager - Mandarin speaker

📋 Description

• Own the end-to-end APAC marketing strategy for Fever, driving demand and growth across experiences.
• Lead multi-channel campaigns across China ecosystems and global IP partnerships (F1, Harry Potter).
• Budget ownership for Chinese consumer marketing, collaborating with China-based agencies and
• Coordinate with cross-functional teams to shape Fever's China playbook and GTM approach.
• Manage and optimize regional marketing budgets and forecast to support revenue growth.

🎯 Requirements

• 8+ years in digital and growth marketing focused on China ecosystem (WeChat, Douyin, Xiaohongshu
• Native/bilingual English; Mandarin strongly preferred for coordination with China partners.
• Proven track record designing large-scale marketing strategies with measurable impact.
• Experience with KOL/KOC/MCN campaigns; negotiation with MCNs and creators.
• Strong analytical mindset with forecasting and P&L-driven decision-making.
• Remote-first experience; comfortable working asynchronously with APAC vendors/partners.

🎁 Benefits

• Attractive compensation package with room to grow.
• 40% discount on Fever events and experiences.
• Language learning support: English and Spanish lessons.
• Hybrid work setup.
• Dynamic international team and great work environment.