Marketing Technology Manager

📋 Description

• Own and manage the implementation, optimization, and governance of key tools that support Online
• Design and implement web analytics technologies such as Exactag, Google Analytics 4 (GA4), and
• Design and run structured incrementality experiments on bidding strategies, pricing interactions
• Define detailed business requirements and collaborate with engineers to implement tracking for
• Ensure tracking pixels and the user consent management tool are properly set up and adhere to GDPR
• Lead strategy and prioritization for MarTech solutions, managing resources and timelines to align

🎯 Requirements

• Proven track record of managing end-to-end ownership for platforms such as attribution and
• Strong ability to define tracking requirements, partner with engineers for implementation, and
• Proven experience with analytics tools and tracking platforms (Exactag, GA4, GTM, Adjust
• Understanding of data privacy regulations (like GDPR) and their implications for tracking and
• Ability to translate data into actionable insights and prioritize projects to align with marketing
• Exceptional skills in stakeholder collaboration, simplifying complex concepts, and fostering data

🎁 Benefits

• Two of Lisbon's most exciting hubs - Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações -
• Join a truly global workplace with colleagues from many nationalities. Regular team events
• Hybrid working model with two office days per week and flexible working hours
• Access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform
• 28 vacation days per year, additional day off on your birthday, one volunteer day annually, and
• Yearly Coverflex allowance and a daily meal allowance