Marketing Technology Manager, AEO

📋 Description

• Define and run the AEO strategy, including reporting and execution, to ensure LLMs and search
• Monitor how AI platforms and search engines talk about ClassPass, flag inaccuracies and drive fixes
• Build reporting that ties AEO work to business outcomes, even where attribution is unclear
• Own the content strategy, calendar and execution for consumer and partner audiences, building
• Own app store optimization strategy, reporting and execution
• Drive the off-site and organic social AI strategy, partnering with internal teams for execution

🎯 Requirements

• 2+ years of experience in content strategy, SEO, AEO or a related search and content discipline
• Hands-on AEO/GEO experience, or deep familiarity with how large language models are trained, how
• Experience with enterprise sized sites with millions of pages
• Strong data fluency and a testing mindset, with experience measuring performance and attribution in
• Excellent program and project management skills, including defining scope, managing timelines and
• Proven experience developing strategy and getting stakeholder buy-in on resourcing the initiative