Marketplace Growth Lifecycle Manager

📋 Description

• Own the brand lifecycle end-to-end — design and execute strategies to onboard, activate, engage
• Build and scale lifecycle communications — develop clear, compelling, and personalized touchpoints
• Leverage AI to automate and scale — use AI tools and automation to build dynamic, auto-updating
• Identify and act on lifecycle signals — analyze brand behavior data to detect activation gaps
• Become deeply familiar with impact.com's product offering and translate that knowledge into
• Work cross-functionally with Product, Product Marketplace, Data Science, Content Marketing, and CS

🎯 Requirements

• A minimum of 3 years of experience in a growth, lifecycle marketing, or partnerships role within a
• Hands-on experience with AI tools and automation platforms to build scalable workflows and
• Proficiency in data analysis — ability to interpret lifecycle metrics, identify trends, and
• Experience designing and executing multi-channel lifecycle programs (in-app, email, notifications).
• Strong understanding of marketplace dynamics and two-sided or multi-sided platform ecosystems.
• Comfort with A/B testing and iterative experimentation.

🎁 Benefits

• Flexible Working: Responsible PTO policy, positive work-life balance.
• Health and Wellness: 12 fully covered therapy/coaching sessions per year, additional dependent
• A Stake in Our Growth: Restricted Stock Units (RSUs) with 3-year vesting schedule, pending Board
• Investing in Your Growth: Free Coursera subscription and PXA courses.
• Parental Support: 26 weeks fully paid leave for primary caregiver, 13 weeks fully paid for
• Technology Financial Support: Technology stipend for home office setup and monthly internet