Design and own the event tracking architecture across web, app, and backend.
Manage end-to-end data flow with RudderStack, Amplitude, and Iterable.
Establish and enforce data governance: taxonomy, validation, monitoring, alerting.
Partner with Marketing/CRM for segmentation, lifecycle campaigns, personalization; define metrics.
Evaluate Martech tools/integrations; build automated data-validation workflows.

🎯 Requirements

Strong SQL skills and analytical depth to analyze large data sets.
Clear, structured thinking; break problems into hypotheses and analyses; turn results into insights.
Strong data quality, tracking, and metric definitions; ensure consistency across tools.
Experience with Martech ecosystems (CDPs, product analytics) and event-driven models.
Ownership mindset with cross-functional collaboration across Marketing, Product, and Engineering.

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