Measurement & Ad Ops Lead

📋 Description

• Own online tracking across Google Ads, Meta, Microsoft, DSPs, SEO
• Build/maintain GTM containers, pixels, server-side tracking
• Implement and QA conversion tracking (primary, secondary, offline)
• Ensure click IDs (GCLID/FBCLID) pass through forms and CRM
• Manage CRM and call-tracking integrations (CallRail, Salesforce, HubSpot)
• QA tracking before launches; monitor health; document Measurement Framework

🎯 Requirements

• 3+ years in digital marketing tracking or ad operations
• Advanced Google Tag Manager (client-side; server-side preferred)
• Strong Google Ads conversion tracking and offline imports
• Familiar with Meta CAPI and event prioritization
• Experience with CRM integrations and form tracking
• HIPAA-compliant marketing environments preferred