Measurement & Ad Ops Lead

📋 Description

• Own online tracking across Google Ads, Meta, DSPs, and SEO.
• Build/maintain GTM, pixels, server-side tracking, and event schemas.
• Implement and QA conversion tracking (primary, offline).
• Ensure click IDs flow to forms and CRM systems.
• Collaborate with Paid Media, Data Eng, Analytics on the framework.
• Support HIPAA-compliant measurement setups and BAAs.

🎯 Requirements

• 3+ years in digital marketing tracking or ad operations
• Advanced Google Tag Manager (client-side; server-side preferred)
• Strong Google Ads conversion tracking and offline imports
• Familiarity with Meta CAPI and event prioritization
• CRM integrations and form tracking experience
• HIPAA-compliant marketing environments preferred

🎁 Benefits

• Equal Opportunity Employer
• Global, growth-focused team
• Remote-friendly environment
• Work with Power Digital's nova platform
• Cross-functional collaboration
• Opportunities for professional growth