Measurement & Ad Ops Lead

📋 Description

• Lead measurement and ad ops across digital channels.
• Own tracking, tagging, and offline pipeline implementations.
• Collaborate with Paid Media, Data Engineering, and Analytics teams.
• Ensure HIPAA-compliant measurement setups where applicable.
• QA tracking prior to launches and after site updates.
• Document the Measurement Framework and SOPs.

🎯 Requirements

• 3+ years of experience in digital marketing tracking or ad operations
• Advanced experience with Google Tag Manager (client-side; server-side preferred)
• Strong understanding of Google Ads conversion tracking and offline conversions
• Familiarity with Meta CAPI and event prioritization
• Experience with CRM integrations and form tracking
• Understanding of HIPAA-compliant marketing environments preferred
• Strong QA mindset and attention to detail
• Ability to troubleshoot tracking issues independently

🎁 Benefits

• Equal Opportunity Employer
• Diversity in backgrounds and experiences