Measurement Lead (tvScientific)

📋 Description

• Develop end-to-end measurement strategy for tvScientific campaigns (incrementality)
• Design reporting, experimentation frameworks, and learning agendas for priority advertisers
• Partner with Sales and CS to diagnose performance and package client-ready stories
• Collaborate with Product and Engineering to ensure data quality and scalable pipelines
• Create repeatable templates—dashboards, one-pagers, and QBR materials
• Proactively identify measurement gaps and new opportunities

🎯 Requirements

• 7+ years in marketing science, media analytics, or performance measurement
• Deep experience with incrementality testing, attribution for digital/CTV
• Strong SQL/Excel skills and familiarity with BI/visualization tools
• Excellent storyteller who translates results into actionable client recommendations
• Proven cross-functional experience with Sales, Product, and Engineering
• Comfortable operating in under-resourced 0→1 environments with bias to action

🎁 Benefits

• PinFlex working model with occasional in-person collaboration 1–2x/yr
• Equity eligibility
• Strong commitment to inclusion