Media Analytics & Insights Lead

📋 Description

• Lead measurement and analytics strategies for digital media and performance marketing.
• Analyze cross-channel campaign performance and identify optimization opportunities.
• Develop measurement frameworks, KPI structures, and test-and-learn programs.
• Translate complex data into actionable insights and business recommendations.
• Use SQL and Python to support analysis and reporting.
• Mentor analysts and ensure high-quality analytical deliverables.

🎯 Requirements

• Strong experience analyzing performance across multiple digital media channels.
• Deep understanding of media metrics, campaign optimization, and performance measurement.
• Experience developing measurement plans, KPI frameworks, and executive-level reporting.
• Intermediate SQL skills to query, transform, and analyze large datasets.
• Proficiency in Python for data analysis, automation, reporting, and campaign evaluation.
• Proficiency with major media platforms: Google Ads, DV360, CM360, Meta Ads.

🎁 Benefits

• Certifications in AWS, Databricks, and Snowflake.
• Access to AI learning paths and Udemy Business.
• Mentoring and career development plans.
• Celebrations & personal milestone support.
• Company-provided equipment.
• Flexible working options.