Media Buyer

📋 Description

• Plan, launch, manage, and scale paid lead-generation campaigns across Meta, Google Ads, TikTok, and
• Own the full acquisition infrastructure: ad accounts, trackers, landing pages, CRM, and downstream
• Configure and manage tracking platforms like Keitaro with landers, macros, and routing.
• Maintain tracker-to-CRM-to-pixel/CAPI attribution flows (postbacks, server-side events).
• Optimize campaigns for qualified leads and deposits, not just CPL.
• Use CAPI events, lead optimization, and value-based audiences for better outcomes.

🎯 Requirements

• 3+ years in media buying in financial/regulatory/high-risk verticals.
• Experience with Meta/Google/TikTok and native ads.
• Strong with Keitaro or Binom/RedTrack/Voluum (landers, macros, routing).
• Build/manage tracker-to-CRM-to-pixel/CAPI pipelines.
• Understand postbacks, lead statuses, server-side events, attribution.
• Optimize for lead quality and meaningful conversions, not cheap forms.

🎁 Benefits

• Competitive compensation of $2,500–$3,500 per month.
• Fully remote for Europe-based candidates.
• Own paid acquisition strategy across multiple markets.
• Exposure to challenging performance marketing in financial verticals.
• Autonomy with measurable acquisition and revenue outcomes.
• Work across complete funnel from traffic to deposits.