Media Buyer

📋 Description

• Plan, launch, manage, and scale paid lead-gen campaigns across Meta, Google, TikTok, Taboola
• Own full acquisition infra: ad accounts, trackers, landing pages, CRM, conversion signals.
• Configure and manage tracking platforms like Keitaro (landers, routing, macros, filters).
• Maintain tracker-to-CRM-to-pixel/CAPI attribution flows with postbacks and server-side events.
• Optimize campaigns for qualified leads and deposits, not just CPL.
• Use CAPI events, lead optimization, value-based audiences for better downstream results.

🎯 Requirements

• 3+ years in media buying for financial/high-risk verticals (capital markets, forex/CFD, crypto).
• Experience with Meta, Google Ads, TikTok, and/or native ads.
• Hands-on with Keitaro or similar (Binom, RedTrack, Voluum) including landers/macros/filters.
• Ability to build/manage tracker-to-CRM-to-pixel/CAPI pipelines.
• Strong understanding of postbacks, lead statuses, server-side events, attribution.
• Experience optimizing for lead quality and meaningful conversions over form submissions.

🎁 Benefits

• Competitive compensation of approximately $2,500–$3,500 per month.
• Fully remote for candidates based in Europe.
• Ownership of paid acquisition strategy across multiple international markets.
• Exposure to challenging performance marketing in financial/regulatory verticals.
• Autonomy and direct responsibility for measurable acquisition and revenue outcomes.
• Work across the complete funnel: traffic acquisition to deposits.