Media Buyer & Creative Strategist

📋 Description

• Launch, manage, and optimize Meta and Google Ads campaigns for HVAC, plumbing, and other
• Manage multiple client advertising accounts, overseeing campaign budgets, audience targeting, and
• Monitor key performance indicators, including cost per lead (CPL), conversion rates, lead quality
• Conduct structured campaign tests and implement data-driven optimizations to improve advertising
• Identify underperforming campaigns and recommend adjustments to targeting, budgets, and campaign
• Develop advertising hooks, messaging angles, offers, and creative concepts designed to attract

🎯 Requirements

• Proven hands-on experience independently managing and optimizing both Meta Ads and Google Ads
• Demonstrated experience developing and executing creative testing strategies that produce
• Experience managing multiple client advertising accounts simultaneously.
• Experience monitoring and optimizing paid advertising performance using metrics such as CPL
• Strong understanding of paid acquisition strategies, audience targeting, campaign optimization, and
• Ability to independently launch, manage, and optimize advertising campaigns across Meta and Google