Media Buyer

📋 Description

• Manage paid lead-generation campaigns across Meta, Google Ads, TikTok, and native ads
• Own acquisition infrastructure: ad accounts, trackers, landers, landing pages, CRM, and downstream
• Configure/maintain tracking platforms (Keitaro) and related routing, macros, and traffic
• Ensure reliable tracker-to-CRM-to-pixel/CAPI attribution with postbacks and server-side events.
• Focus on qualified leads/deposits, not just cost per lead.
• Test and optimize landing pages, forms, audiences, and funnel structures.

🎯 Requirements

• 3+ years media buying in regulated/high-risk verticals (finance, forex/crypto, etc.).
• Proven campaigns management across Meta, Google Ads, TikTok, and native networks.
• Strong experience with Keitaro or similar (Binom/RedTrack/Voluum), including landers/macros/traffic
• Experience building tracker-to-CRM-to-pixel/CAPI pipelines and server-side tracking.
• Solid understanding of CPL, cost per qualified lead, ROAS, payback, and related metrics.
• Autonomous with strong problem-solving; comfortable in regulated/high-scrutiny verticals.

🎁 Benefits

• Competitive compensation around $2,500–$3,500 per month.
• Fully remote for Europe-based candidates.
• Ownership of paid acquisition across multiple international markets.
• Exposure to challenging performance marketing in financial/regulatory verticals.
• Autonomy for measurable acquisition and revenue outcomes.
• Work across the full funnel from traffic to qualified leads and deposits.