Meta PPC Specialist

📋 Description

• Own strategy, execution, and optimization of Meta paid social campaigns across verticals.
• Plan, build, launch full-funnel Meta campaigns: targeting, structure, bidding, optimization.
• Analyze CPL, ROAS, CAC, frequency, attribution, conversion rates.
• Design and run structured A/B tests on creatives, audiences, offers, landing pages.
• Collaborate with creative teams on ad concepts, copy, assets, formats.
• Optimize campaigns to increase qualified lead volume for service/ecommerce.

🎯 Requirements

• 4+ years managing Meta Ads campaigns.
• Experience in digital marketing agency or performance marketing.
• Proven lead gen campaign success with measurable results.
• Expertise in Meta Ads Manager, Business Manager, Meta Pixel, optimization workflows.
• Advanced audience segmentation: Lookalike/Custom Audiences, interest/behavior targeting.
• Experience with Advantage+ campaigns and Meta AI optimization.

🎁 Benefits

• Fully remote work opportunity with flexibility to work from anywhere.
• Competitive compensation of $4.00 USD/hour.
• Opportunity to manage high-impact paid media campaigns across industries.
• Work with a performance-focused team that values data, experimentation, and innovation.
• Opportunity to expand expertise in advanced Meta advertising strategies.
• Professional development in a fast-moving digital marketing environment.