Meta PPC Specialist

📋 Description

• Plan, build, launch, and manage Meta advertising campaigns across multiple verticals.
• Analyze CPL, ROAS, CAC, frequency, attribution data, and conversion rates to drive growth.
• Design and execute structured A/B testing across creatives, audiences, offers, messaging, and pages.
• Collaborate with creative teams on ad concepts, hooks, formats, and performance-driven assets.
• Optimize campaigns to increase qualified lead volume for service-based and ecommerce businesses.
• Monitor budgets, scale successful campaigns, and maintain performance targets.

🎯 Requirements

• 4+ years of hands-on experience managing Meta Ads campaigns.
• Experience in a digital marketing agency or performance marketing environment.
• Proven success managing lead generation campaigns with measurable results.
• Expertise in Meta Ads Manager, Business Manager, Meta Pixel, and optimization workflows.
• Advanced audience segmentation knowledge (Lookalike, Custom Audiences, interest/behavior targeting).
• Experience with Advantage+ campaigns and Meta AI-powered optimization features.

🎁 Benefits

• Fully remote work opportunity with flexibility to work from anywhere.
• Competitive compensation of $4.00 USD/hour.
• Opportunity to manage high-impact paid media campaigns across multiple industries.
• Work with a performance-focused team valuing data, experimentation, and innovation.
• Opportunity to expand expertise in advanced Meta advertising strategies.
• Professional development within a fast-moving digital marketing environment.