Meta PPC Specialist

📋 Description

• Own strategy, execution, optimization of paid social campaigns across verticals.
• Plan, build, launch full-funnel Meta campaigns (targeting, structure, bidding, creative).
• Analyze CPL, ROAS, CAC, frequency, attribution, conversions.
• Design and run structured A/B tests across creatives, audiences, offers, pages.
• Collaborate with creative teams on ad concepts and performance-driven assets.
• Optimize to increase qualified leads for service-based and ecommerce.

🎯 Requirements

• 4+ years managing Meta Ads campaigns.
• Agency or performance marketing background.
• Proven lead-gen campaign results.
• Expertise in Meta Ads Manager, Pixel, CAPI, optimization workflows.
• Audience segmentation: Lookalike/Custom Audiences, interest/behavior.
• Advantage+ campaigns and Meta AI optimization experience.

🎁 Benefits

• Fully remote work with location flexibility.
• Competitive compensation: $4.00 USD/hour.
• Opportunity to manage high-impact campaigns across industries.
• Performance-focused team valuing data, experimentation, and innovation.
• Professional development in a fast-moving digital marketing environment.
• Flexible remote setup for productivity and work-life balance.