Meta PPC Specialist

📋 Description

• Own strategy, execution, and optimization of paid social campaigns across multiple verticals.
• Plan, build, launch, and manage full-funnel Meta campaigns including targeting, structure, bidding
• Analyze KPIs (CPL, ROAS, CAC, frequency, attribution, conversions) to identify opportunities and
• Design and execute A/B tests across creatives, audiences, offers, messaging, and landing pages.
• Collaborate with creative teams on ad concepts, hooks, formats, copy, and assets.
• Monitor performance, scale successful campaigns, and improve efficiency and acquisition outcomes.

🎯 Requirements

• 4+ years of hands-on experience managing Meta Ads campaigns.
• Previous experience in a digital marketing agency or performance marketing environment.
• Proven success in lead generation campaigns with measurable results.
• Strong expertise in Meta Ads Manager, Business Manager, Meta Pixel, and workflows.
• Advanced audience segmentation (Lookalike, Custom Audiences, interest/behavior targeting).
• Experience with Advantage+ campaigns and Meta AI-powered optimization features.

🎁 Benefits

• Fully remote work opportunity with flexibility to work from anywhere.
• Competitive compensation of $4.00 USD/hour.
• Opportunity to manage high-impact paid media campaigns across multiple industries.
• Work with a performance-focused team valuing data, experimentation, and innovation.
• Opportunity to expand expertise in advanced Meta advertising strategies and growth marketing.
• Professional development opportunities in a fast-moving environment.