Meta PPC Specialist

📋 Description

• The Meta PPC Specialist will own the strategy, execution, and optimization of paid social campaigns
• Plan, build, launch, and manage full-funnel Meta advertising campaigns, including targeting
• Analyze KPIs (CPL, ROAS, CAC, frequency, attribution, conversions) to identify opportunities and
• Design and execute structured A/B testing across creatives, audiences, offers, messaging, and
• Collaborate with creative teams on ad concepts, hooks, formats, copy angles, and performance-driven
• Monitor campaigns to increase qualified lead volume and scale successful initiatives while meeting

🎯 Requirements

• 4+ years of hands-on experience managing Meta Ads campaigns.
• Experience in digital marketing agency or performance marketing environment.
• Proven success managing lead generation campaigns with measurable results.
• Expertise in Meta Ads Manager, Business Manager, Meta Pixel, and optimization workflows.
• Advanced understanding of audience segmentation (Lookalike, Custom Audiences, interest/behavior
• Experience with Advantage+ campaigns and Meta AI-powered optimization features.

🎁 Benefits

• Fully remote work opportunity with flexibility to work from anywhere.
• Competitive compensation of $4.00 USD/hour.
• Opportunity to manage high-impact paid media campaigns across multiple industries.
• Work with a performance-focused team that values data, experimentation, and innovation.
• Opportunity to expand expertise in advanced Meta advertising strategies and growth marketing.
• Professional development in a fast-moving digital marketing environment.