Meta PPC Specialist

📋 Description

• Own strategy, execution, and optimization of paid social campaigns across multiple verticals.
• Plan, build, launch full-funnel Meta campaigns with targeting, structure, bidding, and creative
• Analyze CPL, ROAS, CAC, frequency, attribution and conversions to drive growth.
• Design and run structured A/B tests across creatives, audiences, offers, and landing pages.
• Collaborate with creative, CRM, analytics, and sales to improve lead quality and conversion.
• Report performance insights and recommendations to stakeholders.

🎯 Requirements

• 4+ years managing Meta Ads campaigns.
• Experience in digital marketing agency or performance marketing.
• Proven success in lead-gen campaigns with measurable results.
• Expertise in Meta Ads Manager, Business Manager, Meta Pixel, and optimization workflows.
• Advanced audience segmentation (Lookalike/Custom Audiences, interest, behavioral).
• Experience with Advantage+ and Meta AI optimization features.

🎁 Benefits

• Fully remote work from anywhere.
• Competitive compensation of $4.00 USD/hour.
• Opportunity to manage high-impact paid media across industries.
• Performance-focused team valuing data, experimentation, and innovation.
• Professional development in a fast-moving digital marketing environment.
• Flexible remote setup to support productivity and work-life balance.