Meta PPC Specialist

📋 Description

• Own strategy, execution, and optimization of paid social campaigns across multiple verticals.
• Plan, build, launch, and manage full-funnel Meta campaigns (targeting, structure, bidding
• Analyze CPL, ROAS, CAC, frequency, attribution, and conversions to identify opportunities.
• Design and run structured A/B tests on creatives, audiences, offers, messaging, and landing pages.
• Collaborate with creative teams on ad concepts, hooks, formats, copy, and assets.
• Optimize campaigns to increase qualified lead volume for service-based and ecommerce.

🎯 Requirements

• 4+ years hands-on Meta Ads campaigns experience.
• Experience in digital marketing agency or performance marketing.
• Proven success with lead gen campaigns and measurable results.
• Strong expertise in Meta Ads Manager, Business Manager, Meta Pixel, and optimization workflows.
• Advanced audience segmentation: Lookalike, Custom Audiences, interest, behavioral targeting.
• Experience with Advantage+ campaigns and Meta AI optimization.

🎁 Benefits

• Fully remote work with flexibility to work from anywhere.
• Competitive compensation of $4.00 USD/hour.
• Opportunity to manage high-impact paid media across industries.
• Performance-focused team valuing data, experimentation, and innovation.
• Opportunity to expand expertise in advanced Meta strategies.
• Professional development in a fast-moving digital marketing environment.