Meta PPC Specialist

📋 Description

• The Meta PPC Specialist will own the strategy, execution, and optimization of paid social campaigns
• Plan, build, launch, and manage full-funnel Meta advertising campaigns, including targeting
• Analyze KPIs (CPL, ROAS, CAC, frequency, attribution, conversions) to identify opportunities and
• Design and execute structured A/B testing across creatives, audiences, offers, messaging, and
• Collaborate with creative teams on ad concepts, hooks, formats, copy angles, and assets.
• Monitor and optimize campaigns to increase qualified lead volume and achieve performance targets.

🎯 Requirements

• 4+ years hands-on experience managing Meta Ads campaigns.
• Experience in digital marketing agency or performance marketing environment.
• Proven success managing lead generation campaigns with measurable results.
• Strong expertise in Meta Ads Manager, Business Manager, Pixel, and optimization workflows.
• Advanced audience segmentation: Lookalike/Custom Audiences, interest/behavior targeting.
• Experience with Advantage+ campaigns and Meta AI-powered optimization.

🎁 Benefits

• Fully remote work opportunity with flexibility to work from anywhere.
• Competitive compensation of $4.00 USD/hour.
• Opportunity to manage high-impact paid media campaigns across multiple industries.
• Performance-focused team valuing data, experimentation, and innovation.
• Professional development in a fast-moving environment.
• Flexible remote setup to support productivity and work-life balance.