Meta PPC Specialist

📋 Description

• The Meta PPC Specialist owns strategy, execution, and optimization of paid social campaigns across
• Plan, build, launch, and manage full-funnel Meta campaigns: targeting, structure, creative
• Analyze CPL, ROAS, CAC, frequency, attribution, conversions to identify opportunities.
• Design and run structured A/B tests across creatives, audiences, offers, messaging, landing pages.
• Guide ad concepts, hooks, formats, copy angles, performance-driven assets with creative teams.
• Optimize campaigns to increase qualified lead volume for service-based and ecommerce.

🎯 Requirements

• 4+ years hands-on Meta Ads campaigns experience.
• Agency or performance marketing background.
• Proven lead gen campaign results with measurable acquisition.
• Expertise in Meta Ads Manager, Business Manager, Pixel, and optimization workflows.
• Advanced audience segmentation: Lookalike/Custom Audiences, interest and behavioral targeting.
• Experience with Advantage+ campaigns and Meta AI optimization.

🎁 Benefits

• Fully remote work opportunity from anywhere.
• Competitive compensation of $4.00 USD/hour.
• Opportunity to manage high-impact paid media campaigns across industries.
• Work with a performance-focused team emphasizing data and experimentation.
• Opportunity to expand expertise in advanced Meta strategies and growth marketing.
• Professional development in a fast-moving digital marketing environment.