Meta PPC Specialist

📋 Description

• Own strategy, execution, and optimization of paid social campaigns across multiple verticals.
• Plan, build, launch, and manage full-funnel Meta campaigns: targeting, structure, creative
• Analyze CPL, ROAS, CAC, frequency, attribution, and conversion rates to improve results.
• Design and run structured A/B tests across creatives, audiences, offers, messaging, landing pages.
• Collaborate with creative teams on ad concepts, hooks, formats, copy, and assets.
• Optimize campaigns to increase qualified lead volume for services and ecommerce.

🎯 Requirements

• 4+ years hands-on experience managing Meta Ads campaigns.
• Experience in a digital marketing agency or performance marketing environment.
• Proven success managing lead generation campaigns with measurable results.
• Strong expertise in Meta Ads Manager, Business Manager, Meta Pixel, and optimization workflows.
• Advanced audience segmentation: Lookalike/Custom Audiences, interest/behavior targeting.
• Experience with Advantage+ campaigns and Meta AI-powered optimization features.

🎁 Benefits

• Fully remote work with flexibility to work from anywhere.
• Competitive compensation of $4.00 USD/hour.
• Opportunity to manage high-impact paid media campaigns across industries.
• Work with a performance-focused team valuing data, experimentation, and innovation.
• Opportunity to expand expertise in advanced Meta strategies and growth marketing.
• Professional development in a fast-moving digital marketing environment.