Mobile Growth Manager - CRM (Braze)

📋 Description

• Implement and optimize marketing campaigns using Braze to focus on advanced segmentation and
• Personalize and customize campaign content dynamically using liquid logic within Braze based on
• Manage and enhance custom attributes in Braze to fine-tune customer engagement strategies and
• Collaborate with the data analytics team to integrate and leverage user data for sophisticated
• Develop and test HTML code modifications within Braze templates for optimal layout and
• Analyze campaign performance to generate insights and drive continuous growth and retention metrics

🎯 Requirements

• Experience with A/B testing in any digital marketing channel
• Proficiency in using Braze for planning and launching campaigns
• Ability to drive data insights and build charts with analytics platforms like Amplitude, Mixpanel
• A data-driven approach with a solid understanding of startup growth metrics, analytics, and
• Focus on performance and results, striving for measurable impact
• Understanding of user psychology and motivation in mobile app usage

🎁 Benefits

• Working with leading apps like Adobe, Headspace, and LEGO
• Vibrant role where creativity and analytical skills play a crucial part
• Collaborate closely with clients on A/B testing and analysis
• Opportunity for continued innovation
• Global team environment
• Diversity celebrated and encouraged