Offline Media Buyer

📋 Description

• Develop and execute offline marketing strategies across CTV, podcasts, OOH, direct mail, and
• Own campaign planning, vendor selection, negotiation, budgeting, and performance tracking
• Partner with creative teams to develop high-impact, channel-specific messaging and assets
• Design and run experiments to measure incrementality and understand the true impact of offline
• Build attribution frameworks to connect offline efforts to online conversion and revenue
• Analyze performance and optimize campaigns based on reach, frequency, lift, and downstream

🎯 Requirements

• Experience planning and executing campaigns across offline channels such as CTV, podcasts, OOH, or
• Think in terms of incrementality, lift, and full-funnel impact
• Comfortable operating in ambiguity and building new channels from scratch
• Strong analytical skills and ability to work with imperfect data
• Effective collaboration with creative, data, and product teams
• Take ownership and move quickly, balancing experimentation with execution

🎁 Benefits

• High-velocity innovation: Rapid experimentation, lean autonomous teams, minimal bureaucracy
• A truly global team: Collaboration across 30+ countries, office hubs in New York, London and
• Remote first: Prioritize talent over location, structured asynchronous workflows
• Continuous growth: Collaborate with AI leaders, shape your path, contribute where you excel