Organic Growth & Discovery Lead (SEO/AEO)

📋 Description

• Define the strategy and roadmap for organic discovery across search and AI answer engines, and own
• Own the onsite content portfolio end-to-end: topical authority and content architecture, keyword
• Write and edit to a publishable standard, and run a consistent cadence of refresh, consolidation
• Own where and how Dave shows up beyond dave.com, including forums, communities like Reddit, and
• Own how Dave shows up in ChatGPT, Claude, Perplexity, Gemini, and AI Overviews, including the
• Partner with Product and Martech leads on the technical work that unlocks discoverability and the

🎯 Requirements

• 8+ years of experience in SEO, content marketing, organic growth, or growth marketing, including at
• Demonstrated success growing organic into a real acquisition channel measured against a business
• Onsite content strategy depth - built topical authority from scratch, mapped content to real search
• Offsite experience earning placements, coverage, or citations through partnerships, affiliates, or
• Current, hands-on experience improving visibility in AI answer engines, and a defensible point of
• Technical and data fluency without needing to be the expert - can read a site audit, understand how

🎁 Benefits

• Mission-driven impact
• Significant scope and growth
• Strategic autonomy
• Strong resources and support
• Meaningful challenges
• Flexible hours and virtual-first work culture with a home office stipend