Paid Acquisition Manager

📋 Description

• Own France paid acquisition strategy for BlaBlaCar and BlaBlaCar Bus.
• Define channel strategies and campaign plans aligned with objectives.
• Lead Paid Acquisition for the French market as primary contact.
• Understand local user behavior, seasonality, competition, and priorities.
• Translate insights into actionable recommendations for Marketing and Product.
• Apply global best practices with local adaptation for France.

🎯 Requirements

• 3+ years in paid acquisition or performance marketing.
• Proven multi-channel paid acquisition experience (Google Ads/Meta).
• Strong analytical skills; turn data into decisions.
• Own campaigns end-to-end from planning to optimization.
• Manage multiple priorities and collaborate with Marketing, Data, Creative, Product.
• Fluent in French and professional English.

🎁 Benefits

• Hybrid: 2 days in office per week.
• 50% healthcare coverage.
• 4 extra weeks maternity/paternity leave.
• Financial support for home office equipment.
• Minimum 25 days holiday per year.
• Free unlimited carpooling & bus rides.