Paid Ads Manager (HVAC & Home Services)

📋 Description

• Manage paid media for HVAC & home-services (Google Ads, Meta Ads, LSA).
• Optimize day-to-day performance: calls, leads, CPA, ROAS, and booked jobs.
• Collaborate with programmatic and CTV vendors for upper-funnel campaigns.
• Coordinate targeting, messaging, budgets, and feedback with Programmatic/CTV partners.
• Implement and monitor GA4, Google Ads, and lead-tracking conversion/call tracking.
• Apply automated bidding and conversion optimization strategies for service-based businesses.

🎯 Requirements

• Hands-on paid ads experience specifically within HVAC or home-services.
• Google Ads campaigns for local lead generation (Search, PMAX, Remarketing, Display).
• Meta Ads campaigns for local or lead-generation use cases.
• GA4, conversion tracking, call tracking, and attribution fundamentals.
• Automated bidding and conversion-focused strategies.
• Strong analytical skills to interpret performance data and optimize.

🎁 Benefits

• Remote role aligned with US time zones (EST–PST).
• Tools for remote collaboration (Slack, Zoom, Google Workspace, Asana).
• Growth opportunities with vetted employers and real growth.
• Competitive pay with growth potential.
• Access to AI-driven automation and reporting tools.
• Work with HVAC/home-services clients across leading ad platforms.