Paid Ads Specialist (Google + Meta)

📋 Description

• Own the complete paid acquisition process from audience research and campaign execution to creative
• Manage and scale a Google Ads account spending more than $100,000 per month across Search
• Build the Meta advertising account from scratch, establish campaign structures and testing
• Analyze first-party customer data, CRM segments, search terms, customer lists, and audience signals
• Research customer reviews, sales conversations, support tickets, forums, and competitor advertising
• Develop static ads, user-generated-content-style videos, and motion creatives using AI tools

🎯 Requirements

• At least 5 years of hands-on paid acquisition experience with direct responsibility for building
• Proven experience personally managing at least $50,000 per month in Google Ads spend.
• Strong knowledge of automated bidding strategies including target ROAS, target CPA, value-based
• Demonstrated experience building a Meta advertising account from scratch.
• Strong understanding of unit economics including margins, average order value, lifetime value
• Experience optimizing campaigns for new-customer revenue rather than total conversions alone.

🎁 Benefits

• Fully remote working arrangement with a global location policy.
• Full-time, exclusive independent contractor engagement.
• Competitive, flexible compensation tailored to the candidate's experience and impact.
• Access to a substantial advertising budget and autonomy to allocate it effectively.
• Direct collaboration with senior leadership and a hands-on Head of Marketing.
• Opportunity to contribute to improvements in tracking and attribution infrastructure.