Paid Ads Strategist

📋 Description

• Monitor, measure, optimize, and report on paid advertising campaign performance, using data to
• Develop and execute paid search strategies, including keyword research, keyword categorization
• Manage high-volume advertising budgets while maximizing efficiency, campaign performance, and
• Create and optimize ad copy and landing pages to improve click-through rates, impression share
• Conduct A/B testing and analyze campaign results to identify effective approaches and continuously
• Monitor competitor activity, keyword rankings, market trends, and emerging opportunities across

🎯 Requirements

• 3–5 years of professional experience in paid search and PPC campaign management. Previous
• Google Analytics, Google Ads, and Microsoft Advertising (formerly Bing Ads) certifications.
• Proficiency in Microsoft Office, Salesforce, and Google Ads Manager (MCC), with a solid
• Strong knowledge of direct-response marketing, interactive marketing principles, paid media
• Excellent data analysis, strategic thinking, problem-solving, and decision-making skills, with the
• Experience with Yahoo! Gemini, Facebook Ads, LinkedIn Ads, and online bid management platforms is

🎁 Benefits

• Compensation: $27–$30 per hour.
• Work arrangement: Fully remote position.
• Employment type: Full-time opportunity.
• Professional development: Opportunities to expand expertise in paid advertising, campaign
• Career growth: Exposure to a broad range of paid media initiatives, advertising platforms, campaign