Paid Advertising Strategist

📋 Description

• Own execution and growth of paid campaigns across your book of business.
• Align efforts with clients' goals and the broader media mix.
• Own reporting, optimizations, and client communications.
• Lead keyword research, ad copy, bid optimizations, and mgmt.
• Provide insights and forward-looking strategy to clients.
• Collaborate with account leadership to evolve service strategy.

🎯 Requirements

• 2-3 years digital marketing; 1-2 in an agency.
• 2+ years direct response in e-commerce, lead gen or B2B.
• 2+ years Meta Ads for direct response campaigns.
• 2+ years hands-on SEM experience.
• Bid optimization, keyword research, and ad copy development.
• Experience with: Performance Max, Shopping, YouTube, Display, Local, Bing.
• Proficient in Google/Microsoft Office.
• Proficient in Google Analytics.
• Strong full-funnel marketing understanding.

🎁 Benefits

• Medical Bonus
• 15 paid vacation days per year
• Fully flexible work: remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days
• Ongoing employee development programs