Paid Advertising Strategist

📋 Description

• Own execution and growth of paid campaigns; align with client goals.
• Collaborate with account leadership to evolve strategy within the media mix.
• Own reporting, optimizations, and keyword/ad copy/bid management.
• Provide insights and forward-thinking strategy to clients.
• Use AI to enhance and optimize business processes.
• Leverage Power Digital's Nova ecosystem for your department.

🎯 Requirements

• 2-3 years digital marketing experience; 1-2 years in an agency.
• 2+ years Direct Response marketing (E-Commerce, Lead Gen or B2B).
• 2+ years Meta Ads for direct response campaigns.
• 2+ years hands-on SEM experience.
• Experience with bid optimization, keyword research, and ad copy development.
• Campaign management with Performance Max, Shopping, YouTube, Display, Local, or Bing ads.

🎁 Benefits

• Base salary + commission opportunities
• Robust Medical, Dental, and Vision plans with employer contribution
• 401(k) plan - 4% employer matching
• Unlimited Time Off from day one
• Fully flexible work environment: remote, in-office, or hybrid
• Employee Assistance Program (EAP)