Paid Advertising Strategist

📋 Description

• Own the execution, performance, and growth of campaigns.
• Align efforts to clients' business goals; collaborate with leadership.
• Provide insights and forward-thinking strategy to clients.
• Report on performance, optimizations, and client communications.
• Lead keyword research, ad copy, bid optimization, and campaign management.
• Work with Specialists to execute campaigns across channels.

🎯 Requirements

• 2-3 years digital marketing experience; 1-2 in agency.
• Minimum 2 years Direct Response in E-Commerce, Lead Gen, or B2B.
• Minimum 2 years Meta Ads for direct response campaigns.
• Minimum 2 years hands-on Search Engine Marketing.
• Experience with bid optimization, keyword research, and ad copy.
• Proficiency in Google Analytics and Google/Microsoft Office.

🎁 Benefits

• Equal Opportunity Employer; diverse backgrounds encouraged.
• Growth-focused, collaborative culture with autonomy.