Paid Advertising Strategist

📋 Description

• Own execution, performance, and growth of campaigns in your book of business.
• Collaborate with account leadership to evolve strategy within the media mix.
• Own reporting, optimizations, client communication, and keyword/ad copy/bid management.
• Provide insights and forward-thinking strategy to clients on an ongoing basis.
• Leverage Power Digital’s Nova ecosystem to optimize marketing processes.
• Communicate performance internally; provide weekly client progress recaps.

🎯 Requirements

• 2-3 years digital marketing experience; 1-2 years at an agency.
• Minimum 2 years Direct Response marketing (E‑Commerce, Lead Gen, or B2B).
• Minimum 2 years with Meta Ads for direct response campaigns.
• Minimum 2 years of hands-on Search Engine Marketing (SEM).
• Experience with bid optimization, keyword research, and ad copy development.
• Proficiency in Google Analytics and Google/Microsoft Office.

🎁 Benefits

• Equal Opportunity Employer; diverse and inclusive culture.
• Growth-focused environment with autonomy and collaboration.
• Access to Power Digital’s Nova ecosystem and AI-enabled tools.
• Remote-friendly-team with global collaboration.