Paid Advertising Strategist

📋 Description

• The Paid Advertising Strategist owns execution, performance, and growth of campaigns for their book
• Works with account leadership to evolve strategy within the broader media mix.
• Responsible for reporting, optimizations, and client communication.
• Executes keyword research, ad copy, bid optimizations, and routine campaign management (with
• Provides forward-thinking strategy insights and leverages AI tools to enhance processes.

🎯 Requirements

• 2-3 years of digital marketing experience; 1-2 years in an agency setting
• Hands-on with 2-3 years of paid channels (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat
• Experience with campaign development, bid optimization, keyword research, and ad copy
• Proficiency in Google Analytics and office suites
• Strong communication, organization, and client-facing presentation skills

🎁 Benefits

• Opportunity to work with AI-powered growth platforms and innovative marketing strategies
• Collaborative, people-first culture with diverse backgrounds