Paid Media Buyer (Meta & TikTok), Financial Education

📋 Description

• Build, launch, and manage lead-generation campaigns across Meta (Facebook/Instagram) and TikTok
• Set up and optimize landing pages using Systeme.io, WordPress, or comparable tools, as well as
• Implement and optimize pixels, conversion tracking, and campaign events following the initial
• Monitor cost per lead and other campaign performance indicators, identify optimization
• Provide guidance on compliant ad copy, targeting, positioning, and conversion layouts for financial
• Ensure campaigns comply with Meta and TikTok advertising policies, particularly restrictions

🎯 Requirements

• Proven experience generating leads through Meta and TikTok advertising, supported by campaign
• Hands-on experience managing paid social campaigns from setup through optimization and reporting.
• Previous experience advertising financial education, trading, or similarly restricted content, with
• Strong knowledge of Meta and TikTok advertising policies, including restrictions around financial
• Experience building or optimizing landing pages using Systeme.io, WordPress, or similar platforms.
• Experience creating or managing WhatsApp-based lead-generation and conversion flows.

🎁 Benefits

• Freelance remote position available to candidates based in South Africa.
• Initial engagement of 1–3 months, covering campaign setup, testing, and rollout.
• Monthly retainer of R4,350–R6,960 for approximately 20–30 hours per month.
• Alternatively, a per-launch project fee of R5,220–R8,700 per campaign launch.
• Higher quotes may be considered for senior candidates with a demonstrated financial advertising
• Initial advertising budget of R10,000–R25,000 per month, funded separately from your fee.