Paid Media Lead - All Verticals

📋 Description

• Develop integrated media plans across markets, combining out-of-home, self-serve digital platforms
• Manage and allocate paid media budgets to maximize return on investment across all channels and
• Implement, and optimize execution strategies across Google, META, TikTok and other digital
• Lead, mentor, and manage a team of paid media specialists, providing guidance on best practices
• Analyze campaign performance metrics and provide actionable insights to stakeholders, identifying
• Collaborate with creative, product, and marketing teams to ensure alignment on campaign objectives

🎯 Requirements

• 8+ years of experience in integrated media planning, media strategy and paid media management.
• 5+ years of proven leadership experience managing and developing teams.
• Advanced proficiency with major digital self-serve platforms including Google, META and TikTok.
• Ability to interpret complex data sets and translate insights into actionable strategies.
• Demonstrated experience managing substantial advertising budgets and optimizing for ROI.
• Expertise in multi-channel paid media strategy and campaign execution.

🎁 Benefits

• Term Life Insurance and comprehensive Medical Insurance.
• GrabFlex - create a benefits package that suits your needs and aspirations.
• Parental and Birthday leave, and Love-all-Serve-all (LASA) volunteering leave.
• Confidential Grabber Assistance Programme.
• FlexWork arrangements such as differentiated hours.