Paid Media Manager

📋 Description

• Own the paid media strategy and operating plan across Google Ads, LinkedIn, and Meta/Instagram
• Translate pipeline and revenue goals into quarterly and monthly paid media plans, with clear
• Manage campaigns end to end: build, launch, optimize, and scale paid search and paid social
• Own budget pacing and performance management; identify risks and opportunities early, reallocate
• Develop and lead a structured experimentation roadmap across creative, copy, formats, bids
• Evaluate the full conversion journey from impression through pipeline, not just platform metrics

🎯 Requirements

• 5+ years of hands-on paid media experience, including direct in-platform ownership of Google Ads
• Demonstrated ownership of a paid media program or major channel, including strategy, execution
• Strong command of paid search fundamentals, including keyword strategy, match types, campaign and
• Strong working knowledge of LinkedIn paid social, including Sponsored Content, Lead Gen Forms, job
• Experience connecting media performance to downstream funnel outcomes such as qualified leads
• Experience designing structured experiments and translating findings into decisions, not just

🎁 Benefits

• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus
• FSA and HSA Spending Account.
• 20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday.
• 401(k) plan with company match.
• 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
• Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers).