Paid Media Manager

📋 Description

• Own full-funnel paid strategy and hands-on execution across Meta, Google, LinkedIn.
• Bring paid media in-house; rebuild campaign structure, targeting, bidding, budgeting.
• Manage channel mix and budgets to hit CAC and ARR targets across SMB and enterprise.
• Build and maintain audiences, exclusions, and account structures for efficiency.
• Own end-to-end conversion tracking: pixels, server-side/CAPI, UTMs.
• Collaborate with Growth and Web to optimize landing pages and paths.

🎯 Requirements

• 4–6 years of hands-on paid media experience in B2B SaaS (ABM a plus).
• Expert in Google Ads and Meta Ads Manager; LinkedIn Campaign Manager.
• Strong CAC, ROAS, CPA optimization skills.
• Fluency in conversion tracking: pixels, CAPI/server-side, UTMs.
• Analytical, dashboard-fluent; HubSpot and GA4 literacy a plus.
• Experience with SMB and enterprise/ABM paid motions.

🎁 Benefits

• Competitive compensation and benefits.
• Professional development and training opportunities.
• Flexible, uncapped PTO.
• Remote-first work environment; near Pearl office hubs in LA, SF, SLC or NYC.