Paid Media Manager, Programmatic and Youtube

📋 Description

• Lead programmatic strategy and recommendations across a diverse portfolio of Hasbro brands and
• Oversee centrally managed programmatic campaigns activated across a broad range of international
• Partner with Media Planning teams (internal and/or agency) to translate campaign objectives into
• Develop integrated, channel-first recommendations informed by emerging trends, connecting
• Execute and manage campaigns across online video (with an emphasis on YouTube), CTV/OTT, display
• Monitor and optimize campaign performance against established KPIs, ensuring effective budget

🎯 Requirements

• 5+ years of hands-on experience managing programmatic campaigns in-house or at an agency, including
• Experience activating and optimizing campaigns across online video (with an emphasis on YouTube)
• Strong understanding of programmatic fundamentals, including audience development, supply path
• Proven analytical, project management, and communication skills, with the ability to translate
• Knowledge of ad verification, identity, and measurement solutions (e.g., DoubleVerify, IAS
• Curiosity and enthusiasm for emerging technologies, including AI-enabled solutions, along with

🎁 Benefits

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development