Paid Media, Senior Manager

📋 Description

• Own the end-to-end paid media strategy and execution across Google Ads, Bing Ads, LinkedIn
• Develop audience targeting, keyword strategies, bidding approaches, creative concepts, budget
• Drive continuous improvements across the paid acquisition funnel, from initial ad engagement and
• Optimize advertising investments based on return on investment (ROI), customer acquisition cost
• Establish and manage a structured experimentation roadmap covering audiences, keywords, ad
• Analyze campaign results, identify growth opportunities, and translate testing outcomes into

🎯 Requirements

• At least 8 years of experience in digital marketing, preferably within a B2B SaaS environment
• Proven experience developing and executing multi-channel paid media strategies spanning search
• Demonstrated success managing campaigns targeting enterprise buyers in the United States or broader
• A strong track record of generating qualified pipeline, sales meetings, and customer acquisition
• Experience managing substantial advertising budgets, forecasting spend and pipeline, and
• Advanced proficiency in Google Ads, Bing Ads, LinkedIn Advertising, Google Analytics, Google Tag

🎁 Benefits

• Competitive compensation: A competitive compensation package aligned with experience and the scope
• Remote work flexibility: A fully remote position based within the country of hire, subject to role
• Healthcare coverage: Access to health, vision, and dental benefits, as described in the original
• Work-life integration: A flexible working environment designed to support personal well-being and
• Strategic ownership: The opportunity to lead paid acquisition strategy and directly influence
• Cross-functional collaboration: Work closely with Sales, Marketing, Product Marketing, Marketing