Paid Media Specialist

📋 Description

• Build and refine audience targeting across LinkedIn, YouTube, and Meta
• Develop and manage bid strategies across paid social and video campaigns
• Allocate and adjust budgets based on campaign performance and business priorities
• Transform core creative assets into channel-specific variants
• Create short-form video cuts, stills, carousels, ad copy, and syndication copy
• Adapt creative for the requirements of LinkedIn, YouTube, and Meta

🎯 Requirements

• Deep hands-on experience with paid media audience targeting, bid strategy, and budget allocation
• Proven experience independently owning paid social programs from strategy and setup through
• Hands-on experience producing paid media creative, including short-form video cuts, stills
• Proven experience running structured A/B tests and translating results into actionable changes
• Experience connecting advertising platform data to CRM systems for full-funnel reporting by segment
• Experience with landing pages and conversion rate optimization is a plus