Paid Media Specialist

📋 Description

• Build, manage and optimise Google Ads Search, Shopping and Performance Max campaigns, alongside
• Analyse campaign performance, identify opportunities and make smart, data-driven decisions to
• Experiment with bidding strategies, keywords, audiences, ad creative and landing pages to discover
• Manage and optimise Google Merchant Center product feeds, troubleshoot issues and help products
• Support campaigns across multiple international markets, adapting approach to different audiences
• Work closely with eCommerce, Analytics, Product and Commercial teams to bring new ideas to life

🎯 Requirements

• Hands-on experience managing and optimising paid search campaigns
• Strong experience with Google Ads, particularly Search, Shopping and Performance Max
• Practical knowledge of Google Merchant Center, product feeds and troubleshooting feed issues
• Familiarity with Microsoft Advertising, automated bidding, conversion tracking and campaign testing
• Confidence working with performance data and turning insights into meaningful improvements
• Good Excel or Google Sheets skills, including pivot tables and lookup formulas