Paid Media Specialist

📋 Description

• Set up, manage, and continuously optimize paid media campaigns across Google Ads, including Search
• Conduct keyword, audience, placement, and competitor research to strengthen campaign targeting
• Create and test ad copy, creative assets, and landing pages, coordinating A/B tests to identify
• Monitor key performance indicators including CPA, CTR, CVR, and ROAS, identifying trends and
• Manage campaign budgets, monitor spend pacing, and perform quality assurance across advertising
• Build and maintain reporting dashboards, analyzing campaign data and translating findings into

🎯 Requirements

• Hands-on experience managing Google Ads campaigns, including campaign structure, keyword research
• Strong knowledge of paid media performance metrics, including CPA, CTR, CVR, ROAS, and budget
• Proficiency in Google Ads and business intelligence reporting, with practical experience creating
• Strong analytical and problem-solving skills, with the ability to interpret campaign data and turn
• Excellent communication and collaboration skills, with the ability to work effectively with
• Strong attention to detail and a consistent focus on campaign quality, performance, and continuous

🎁 Benefits

• Opportunity to work across multiple paid media channels and develop broad performance marketing
• Exposure to Google Ads formats including Search, Performance Max, Demand Gen, App, and YouTube, as
• Opportunity to work in a fast-paced, data-driven environment focused on customer acquisition and
• Collaboration with cross-functional teams and stakeholders across the business.
• An inclusive working environment where diversity is valued and individuals are encouraged to
• Experience within a regulated Brazilian iGaming environment, with exposure to responsible gaming