Paid Media Specialist - Meta Ads + Google Ads

📋 Description

• Plan, launch, monitor, and optimize Meta Ads and Google Ads campaigns across a portfolio of
• Manage advertising budgets of approximately USD 50,000–60,000 per month, including audiences
• Monitor KPIs such as CPL, CPA, CPC, CTR, CPM, and conversion rates, identifying performance issues
• Build and manage advanced audiences, including Lookalike, Customer List, Retargeting, and Exclusion
• Conduct A/B tests and continuous optimization initiatives to improve campaign and conversion
• Configure, validate, and troubleshoot Google Tag Manager, Meta Pixel, Conversions API, Google

🎯 Requirements

• Advanced English proficiency at C1 or C2 level.
• 3–7 years of hands-on experience in Paid Media or Performance Marketing, with recent direct
• Proven experience working in digital marketing, performance, or growth agencies and managing
• Strong command of Meta Ads and Google Ads, including campaign setup, optimization, audience
• Experience with Google Tag Manager, Meta Pixel, Conversions API, Google Analytics 4, conversion
• Experience working with CRMs and marketing automation platforms, including lead workflows and

🎁 Benefits

• 100% remote work from Latin America.
• Full-time contractor position.
• Working hours compatible with Eastern Time.
• Daily collaboration with Account Management, Project Management, and Design teams.
• Direct reporting to the CEO.
• Opportunity to manage a substantial multi-client advertising portfolio with significant monthly ad